Our story
Built by a coach who got tired of the grind.
Swag School exists because fundraising for school sports shouldn't mean order forms, garage screen-printers, and pennies on the dollar.
founder photo · fill (cover)
“I spent years self-pressing hoodies in my garage to fund my daughter's team. Late nights, heat presses, and after all that, the program saw almost nothing. I built Swag School so no coach has to grind like that again — premium gear, real money for the program, and none of the work.”
Shaun Thomas, Founder
Coach & Basketball Parent
Why we exist
Programs do the hard part. They should keep the reward.
Coaches, boosters, and parents already pour in time most people never see. The last thing they need is a second job running a merch store. So we took the whole thing off their plate: we design the gear, build the store, print and ship every order, handle returns and support, and send half of every dollar back to the program. The program's only job is the thing it's already great at — rallying its community.
What we stand for
Premium or nothing
If a family wouldn’t wear it to school on a normal Tuesday, we don’t make it.
The program comes first
Half of every dollar, paid on time, with a statement you can actually read.
We do the work
Design, production, shipping, returns, support — all ours. You share one link.
No risk, ever
Zero startup cost, zero inventory, zero contracts. If it doesn’t sell, you owe nothing.